Educate our reader: by education we are not looking at boring textbooks, but rather we are encouraging the reader to form an independent opinion and to think for himself/herself.

Entertain Them: at the end of the day, kids want to have fun and that's what we are providing.

Increase Interactivity: create a community of children who will express among themselves on a range of topic from the newest cartoon characters to the latest book review.

Garner Parental Support: Parents and teachers can very well be a part of the educational experience being provided by Primary Plus.